Energy efficiency isn’t just about being green – it’s about identifying opportunity and protecting your business. From tax credits to experienced consultants, there are several ways to take advantage of energy efficiency to invest in the future of your building.
As our industry has grown, so has the benefits and potential for competitive advantage through efficiency improvement projects. Unfortunately, so have the misconceptions surrounding sustainable projects in commercial real estate. So, in honor of Energy Efficiency Awareness Month, let’s look at 5 common “myths” about energy efficiency and debunk them.
What Are Energy Efficiency Upgrades?
“Energy efficiency upgrades” or “energy projects” can mean many things. The overarching theme, as the name suggests, is that after the work is completed the building will perform more efficiently.
In practice, projects can take shape in many ways from LED lighting retrofits to energy monitoring to full-blown solar installations. The level of investment required of the building owner will vary from project to project, but the key is improvements to building performance.
Myth #1: Energy Efficiency is Too Expensive
In reality, there is a wide range of cost-effective efficiency upgrades, starting with no or low-cost measures like changing thermostat or occupancy sensor set points. Many energy performance upgrades and retrofits are eligible for tax incentives to lighten the burden of that initial cost. Even more, lots of projects have a relatively short payback period.
Take this audit and retrofit project for example. Green Econome conducted an energy audit and identified lighting, HVAC, and thermostat system inefficiencies across three manufacturing plants.
The project payback period was 1.2 years, and it received over $267,000 via the LADWP CLIP incentive. After the LED retrofit, thermostat, and HVAC upgrades, they saved an average of 25% on energy costs across the three buildings.
Myth #2: Older Buildings Can’t Be Efficient
Old buildings in many ways have the most to gain from energy projects. Since the equipment is often outdated, quick upgrades with proper planning and implementation could have an immense impact.
While building envelope upgrades can be much more involved, simple retrofits or even just energy audits could reveal opportunities for major improvements. The Hoxton Hotel in Downtown Los Angeles is a prime example of historic building projects.
Green Econome supported the Hoxton with incentive management, utilizing the California Energy Design Assistance (CEDA) program and the SoCal Gas Food Service Equipment Rebates. After the project was completed, the hundred-year-old building saw a 25% energy cost reduction and received $100,000 in incentives.
Myth #3: Efficiency is just about Saving Energy
Efficiency is much more than simply saving energy. According the Institute for Market Transformation, properties that are energy efficient will see occupancy levels up to 10% higher and sale prices up to 25% higher than less efficient properties.
Likewise, ENERGY STAR and its partners have helped Americans save over $500 billion in energy costs since 1992. This is why ENERGY STAR certification and other certifications are more than just a label – they represent improvements and savings in your buildings.
With more emissions-related laws being enacted, efficiency will also become a big factor for tenants. California’s SB 253 requires reporting of Scope 1, 2, and 3 GHG emissions. Energy used in a company’s leased building could fall into Scope 1 and 2 emissions, which will be disclosed via the California Air Resources Board (CARB). As corporations prepare to report, energy efficiency will be top-of-mind.
Myth #4: I Already Track My Energy Bills – That’s Enough
Simple utility tracking captures only part of the story. Detailed audits, benchmarking, and real-time energy monitoring identify hidden inefficiencies, operational waste, and tenant behavior patterns. These insights unlock savings that monthly bills alone will never reveal. Green Econome’s Building Performance Dashboard transforms energy consumption data into actionable performance insights.
Many cities have building performance ordinances that require large commercial properties to reduce their energy use and GHG emissions over time. We often see that buildings who don’t meet these building performance standards must then conduct energy audits. Why? Because they provide actionable data that go beyond an energy bill to show you where you can reduce emissions and save money.
Myth #5: Efficiency Projects Disrupt Operations
Modern energy upgrades can be phased to minimize impact, and many improvements (like lighting retrofits or smart building controls) are virtually seamless. With proper planning and coordination, tenants and staff can continue normal operations while projects deliver energy and cost savings.
This is when hiring a consultant can be massively beneficial because their whole job is to see the bigger picture and develop a plan that satisfies the needs of the building owner while ensuring effective project implementation.
Money Spent Now Equals Savings Over Time
You may be wondering – what’s the point of all of this? Of course, there is the environmental impact of these buildings being inefficient. However, there is also the business side of efficiency projects. Properties that are efficient save money on operating costs and increase property value.
Building efficiency is an opportunity, not a burden. It’s not just about saving kilowatts, it’s also about saving money, attracting tenants, and improving the longevity of your property.
Green Econome, a woman-owned, full-service energy and water efficiency construction and consulting company, has over 20 years of combined experience. Feel free to reach out to Green Econome’s founder and CEO, Marika Erdely, at marikae@greeneconome.com.





















